Franché Makes the Chiral Difference2001 Nobel Prize in Chemistry
was awarded to three scientists for their research and findings in Chiral Technology. Chiral Technology is used exclusively in the pharmaceutical industry to ensure formulations are pure, extremely effective and produce the fewest side effects.
Franché skincare goes beyond what exists today in most skin products, by being one of the pioneers to utilize “
Chirally Correct” ingredients.
Our positioning with paramedical skincare products and treatments, positions
Franche’ as a niche market within the beauty industry, due to the fact that the majority of beauty products are aimed for mass-market usage. Under normal circumstances, companies do not purify ingredients due to the high cost involved, thus, potentially causing irritation, inflammation, and the signs of premature aging of the skin.
Chiral is the Greek word for hand. In the same way that our hands mirror each other, most skincare ingredients are chiral, meaning they have a” left” or a “right” chemical orientation. All body cells, including those in skin, recognize and prefer a specific orientation of an ingredient. This process is one of extreme precision. An ingredient attaching to a cell receptor is analogous to a hand in a glove.
For example, Vitamin C is 50% left-handed (L-ascorbic acid) and 50% right handed (D-ascorbic acid). Research has shown that only the “L” version is an effective antioxidant (and thus is “
chirally correct”). The other half of the product ( if it is not “
chirally correct”) is ineffective and can often be irritating, lead to a mismatch, not to mention a harmful reaction.
When a product is formulated properly, the skin receives the product and therefore performs better. Therefore, to be truly effective, a skincare formula must be “
chirally correct” to restore purity and health on a molecular level.
MINERALS IN
Franché® COSMETICS
Mineral cosmetics are good for all skin types at any age because minerals assist in helping to balance the skin's natural oils, helping to regulate sebum secretion and helping to prevent dehydration. Mineral cosmetics make the skin appear younger by reflecting light. Diagram 1 illustrates how one of the minerals in the
Franché® formula, titanium dioxide, helps the skin to stay young by protecting from sun damage in this way. All of the minerals used in
Franché® cosmetics are clean, non-
comedogenic, very water-resistant and very long lasting. They also provide weightless concentrated color and coverage while defying humidity.
SPF IN
Franché® COSMETICS
It is widely known today that a topical sunscreen is an essential part of the daily skin care regime to protect against damaging solar radiation which causes premature aging. Ultraviolet exposure from the sun's rays is classified as
UVA and
UVB.
UVA rays deeply penetrate the skin, generating free radical production that leads to photo aging and some skin cancers. Traditional chemical sunscreens focus only on
UVB rays. The minerals in
Franché® cosmetics provide a full spectrum,
UVA and
UVB, sun protection factor of 20 in a "very water resistant" formulation. Diagram 2 shows how
Franché®'s zinc oxide in the form of Z-COTE® acts as an inorganic, physical sunblock screening all
UVB and practically all
UVA radiation. This physical, mineral sunblock is preferred over chemical sunblocks, especially for people with sensitive skin.
Franché® provides something new under the sun in a down-to-earth formula.
VITAMINS IN
Franché® COSMETICS
What was once theory, is now scientific fact. Vitamins offer tangible results to the skin often seen as a glow or boost of elasticity. This is especially true for skin 40 years and older. The cumulative effect can be smoother, clearer skin. Vitamins A and E work as synergistic antioxidants quenching free radicals to protect from and to correct body tissue damage seen as premature aging. Vitamin A is a normalizer to balance any type of skin with the ability to penetrate the skin and increase its elasticity. Vitamin E is a natural preservative, anti-oxidant, and moisturizer. Both vitamins A and E are freeze-dried onto the
liposome-coated mica found in
Franché® cosmetics. Contact with the skin's natural moisture
rehydrates these vitamins as illustrated by Diagram 3. Once released, these two beautifying vitamins in
Franché® cosmetics provide the proper environment for correction of skin damage due to
photoaging. The skin looks plumper, younger fresher...
Franché®!
COLOR CONCEPTS
The
Franché® Line contains versatile color basics. The identical flawless formula of the Face, Eye, and Lip & Cheek Color allows for color blending from all compacts to create custom color. The following three-color concepts explain a logical approach to the use of cosmetic color on the face.
* Most women have learned this concept in building a wardrobe. Dark color makes areas look smaller and light color makes areas appear larger. The same concept holds true in makeup application. Examples: Light shades highlight when applied in the center of lips to create a full pout. Dark color applied below cheekbone contours the face.
* Warm color tones reflect light vs. muted shades that absorb light. Examples:
Goldens, apricots, and warm browns brighten deep set eyes, enlarge small eyelids and smooth
crepey skin texture. Greys, ash browns, and blue-based colors contour to recede prominent brow bones.
* Complementary colors found opposite one another on the Color Wheel, neutralize each other when mixed together and enhance one another when placed side by side. Example: Green eyes surrounded by red-based warm brown or purple eyelid shadow appear greener.
In conclusion, the perfect custom color to enhance every feature can be created using color logic, so makeup is demystified. (i.e. blue-violet blood vessels seen through thin under eye tissue are neutralized by applying a mixture of peachy brightener and yellow-toned concealer.)
Francie Willis Biography
Francie Willis
CEO and President of Francie Willis Enterprises and Urban Retreat
Francie Willis began her professional career with the Wendy Ward Charm School where she coached 6,000 young women over a period of six years. During this time, she also joined the staff of Miss Teenage America as the event choreographer. In 1976 Ms. Willis developed a Business Etiquette Program for Women nationwide. She traveled the U.S. and made presentations to fortune 500 companies, and consulted with the management staff of U.S. corporations.
In 1989, Ms. Willis took a visionary step when she opened Urban Retreat, now one of the leading day spas in Texas. Just four years after opening, Modern Salon and Spa, the two leading industry magazines, named Urban Retreat the 1993 Spa of the Year. As Founder and CEO of Urban Retreat, Ms. Willis also was recognized for her success by Allure, Better Homes & Gardens, Elle, Redbook, Vogue, Harper’s Bazaar, Town and Country and Day Spa Magazine. With her reputation well established, Ms. Willis opened Urban Retreat West Day Spa and The Urban Retreat Skin Care Center and Medi Spa. The Skin Care Center and Medi Spa offers men and women advanced skin care procedures in a clinical environment. Utilizing the knowledge gained from her skin care business, Ms. Willis organized and created Franché® Mineral Cosmetics and Franché® Chirally Correct Skin Care, the first mineral-based makeup with freeze-dried vitamins and sun protection factor (SPF) 20. Franché® launched at Henri Bendel department store in New York City. Ms. Willis believes traditional cosmetics can be changed one step at a time. In 2007 the following additions were incorporated to the Franché® line; Reflexions, a Chirally Correct Skin Care and shaving line developed for men. “baby my baby”, a Chirally Correct Bath Care designed especially for babies; baby mousse, shampoo and moisturizer all in one and “baby my baby” balm, for the prevention and healing of diaper rash.
Ms. Willis was named one of the “Top 50 Women Business Owners” by the Houston Business Journal. Her name has been on the prestigious list since 1996. Besides her business interests, Ms. Willis has had a leading role in community service for the past 23 years. Presently, she serves on the boards of three educational institutions, including the University of Houston. As chairperson of 16 galas since 1986, she has helped raise more than $10 million for Houston charities. The galas she chaired most recently are: May 2008, Dancing With the Stars Gala, benefiting The Monarch School, February 2007, Moore School of Music Gala, benefiting Moore’s School of Music @ The University of Houston. March 2000, Houston Grand Opera Ball, benefiting The Houston Grand Opera, October 2002 Mediterranean Magic, benefiting the University of Houston, October 2000, Ann B. Norris Gala, benefiting the Houston Gulf Coast Chapter of the Sickle Cell.
Additionally, Ms. Willis has received the following awards:
- “Houston Treasure Award” – February 2008, Social Book of Texas
- “Business Entrepreneur Award” – March 2008, Texas Women’s Chamber of Commerce
- “2008 Community Hero Award” – April 2008, The Houston Fire Museum
- “Texas Women’s Chamber of Commerce Business Woman of the Year” – October 2007 Texas Women’s Chamber of Commerce
- “Distinguished Service Award” – January 2007, University of Houston, HAO
- “Windows of Opportunity”, Business & Entrepreneur Honoree – December 2006, Benefiting Inner City Kids with Scholarships
- “Lifetime Volunteer” Award – November 2006, Citizens for Animal Protection (CAP)
- “Top 25 Houston Leaders and Legends Award” – January 2006
- “Inspiring Business Woman of the Year” – November 2005, by The Inspire Women’s Organization
- “Top 50 Houston Woman Owned Businesses” – Consecutively 1996- 2006, Houston Business Journal and National Association of Women Business
- “Inspiring Business Woman of the Year” – November 2005, by The Inspire Women’s Organization
- “Volunteer of the Year” -September 2004 by The National Association of Fund Raising Executives
- “2004 Women of Vision” – October 2004 by Houston Delta Gamma Foundation
- “Humanitarian of The Year Award” -October 2003 by the Cleveland Amory National Association
- “Community Service Award” – 2000 by The Houston Business Journal
- “Business Woman of the Year” – 1996 by A Tribute to Business Women
Ms. Willis's Published Works include:
- Marchione, Francie, “Sugar & Spice”, (Etiquette and Charm for the 6-8 year old Princess), Houston, Texas/ Madison Press, 1978
- Marchione, Francie, “Pre-Teen Answers”, (Etiquette, Charm and Natural Beauty for the Pre-Teen), Houston, Texas/Madison Press, 1978.
- Marchione, Francie, “A Guide to Teen Age Beauty”, Houston, Texas/ Madison Press, 1978.
- Willis, Francie, “Bonna Comes To America”, Houston, Texas/Francie Willis Publishing Co. Francie Willis Books For Young Readers, 1993.
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